Taiwan Excellence
TVC & Social
Scope: Art Direction / Design
The better products we use, the more satisfied we are.
Taiwan Excellence Innovative products with Excellent performance can push your everyday satisfaction to the ultimate level, hence making your Everyday Excellence.
* All visual material and concept ideas belong to T&A Ogilvy
* TVC and branded materials belong to Taiwan Excellence
TVC:
Film 1: ICT products
For ICT products film, “Dark theme" set design with middle- and low-key lighting, neon leds and gradient ambient are used to set up a Digital, high-tech atmosphere. Lights and colors integrate with character's motions. All together they flow along with music beats to keep dynamic rhythm goes on and on.
Moodboard:
Storyboard:
Some flow and shots were changed after offline cut
Film 2: Homesport products
For Home Living and Sport products, “Bright theme" set design with studio lighting and natural day light are used to set up a lively atmostphere for the film. Spacious indoor setting gives room for the characters to freely dance around. Warm pastel props expresses a modern lifestyle. All together flow along with music beats to keep dynamic rhythm goes on and on.
Moodboard:
Storyboard:
Some flow and shots were changed after offline cut
Social AWO:
Social posts are made following the clean bright art direction of the TVC with the occasional funky motion clips
Project was made thanks to the guidance, support and great teamwork from these amazing people:
Hien Nguyen - Creative lead
Hoang Phuong Tran - Art lead
Thuy Vi, Do Van Ky Vy - Writer
Hoang Phuong Nguyen - Account lead
Thuy Dinh - Agency Producer
Don - Storyboard Artist
StarVN - Production House