Clear Coral

Precision ADs

Scope: Art Direction / Design

We see the scalp as a power source, generates energy for dynamic bouncy hair. Ignoring the scalp from time to time, or even under the effect of seasonal changes can make the scalp unbalance, weak like running out of battery or facing a power cut (sập nguồn).
At this time, the scalp can be only charged by Clear Botanique.

* All visual material and concept ideas belong to T&A Ogilvy

* Branded materials belong to Unilevers

Scalp – hair – and Clear Botanique, the relationship amongst these trios are complicated for communication as there’ re too many layers.

The challenge? How can we establish a strong relationship between them that show the mutual effects from scalp to hair, and from Clear to both.

In line with this year campaign idea: Botanically charged

We see the scalp as a power source, generates energy for a dynamic bouncy hair. Ignoring the scalp from time to time, or even under effect of seasonal change… makes the scalp unbalance, weak, run out of battery… or facing a power cut (sập nguồn).

At this time, the scalp can be only charged by Clear Botanique.

Visual

- cue:

To create a consistent look across our ads as well as emphasizing the link between the product and the theme "Botanically charged", we made a charging station that used Clear bottles as an energy core to refuel the scalp