Grab Venture
Launching Concept
Scope: Art Direction / Design
Launch Grab Ventures Ignite - the startup award program as part of Grab's initiative to empower SEA's next generation of tech leaders.
* All visuals are in concept phase and are not actually approved by Grab as their official materials
* Some materials are borrowed to create mock ups, these will be noted as <borrowed materials>
Key visual:
Keyvisual is built around the image of the a Decacorn and an Unicorn standing side by side representing Grab and tech startups with 3 gemstones as 3 supporting elements from grab: chance to cooperate, tech development, 1:1 counseling from the greatest business minds . With supports and guidance from Grab, tech startups can grow to be another Unicorn and ride along with Grab across the vast bumpy tech land that is SEA.
In app notification & Banner ads
Digital banner ads and in app notifications are adapted from keyvisual to spread the message for either the mass public or startup community.
By clicking on CTA button in the notification, users could explore more on Grab’s inspiring story & its vision to contribute to Vietnamese startups.
10s youtube skipable ads
A 10-second animated video highlighting the partnership’s practical benefits will be used as the key asset to call for submission via various social channels for startup community (Facebook pages / communities, YouTube, KOLs, etc.)
Fliers
Standee
Along with digital banners and videos are printables that contains QR codes that leads to the event site where potential contestants can sign up
Stationeries and merchs that appeared during the event day will also follow the theme of the KV
Stationeries and merchs
There would also be interactive installation at the event day summarizing Grab Ventures’ story describing how it rise from an unicorn to a decacorn and its vision to help other startups rise above.
Interactive
installation
<borrowed material>
<borrowed material>
Booth
Project was made thanks to the guidance, support and great teamwork from these amazing people:
Tri Thong , An hanh - Creative lead
Thuy Vi - Copy writer / Partner