Hazeline shower

TVC & KV

Scope: Art Direction / Design

Hazeline relaunches its shower gel SKUs by encouraging women to venture out of their comfort zone to try Hazeline's new product as a way to spice up their shower routine, as well as their life.

* All visual material and concept ideas belong to T&A Ogilvy

* TVC and branded materials belong to Unilever Hazeline

TVC:

The campaign is to promote Hazeline shower gel as a “secret" for women to have smooth white skin with natural fragrance. It helps them become more confident, beautiful and attractive in men's eyes.

In this TVC, Hazeline shower gel with Vitamin C brings her whitening skin to help our protagonist always shine and ready to face with her first love. And hence, to leave him behind with regret of losing her in his life.

Moodboard:

The story is a mini Korean-style drama with a slight twist in the end and soft yet uplifting music throughout. To deliver a feminine and soft look, we used real scenes and real objects with pastel colors and bright lighting

Storyboard:

Key visual:

Keyvisual is used as OOH and POSM banner

Project was made thanks to the guidance, support and great teamwork from these amazing people:

Lan Huong Nguyen - Creative lead

Uyen Nguyen - Support Designer

Thuy Dinh - Agency Producer

Vivian Lam - Assistant producer

Thanh Tung Nguyen Le - Account lead

Tu Huynh - Account

Don, Thanh Lam - Storyboard Artists

Lam Minh Khang - Photographer